Entrepreneurial motivation in the establishment of food processing startups in Erode district, Tamil Nadu

Entrepreneurial motivation plays a key role in the establishment of Food Processing start-ups India. The main purpose this research is to determine Motivation Establishment and examine underlying on success factors start-ups. This study descriptive cross sectional study. target population entrepreneurs who were involved food processing Erode district, Tamil Nadu. was conducted from August 2019 December 2019. researchers used questionnaire method for collecting data into business order identify motivation. Since sampling frame work not available, snow ball collection. identified that need achievement, power, demand product, support Government, risk tolerance self-efficacy also found self-efficacy, significantly influence Even though has achieved its objectives, findings cannot be generalized. However might facilitate Government general, Policy makers particular formulate start up policies Industry.